Nicole Castellano
Secretary
Nicole is a crazy plant lady, a dog-mother of 2, born and raised in St. Louis. She earned her B.A. from Webster University in Public Relations in 2013 but Digital Marketing kept calling her name.
Her career took off when she moved to Denver, Colorado in 2014 where she worked as a social media specialist/coordinator, a marketing coordinator and also ran the marketing for three cannabis brands The Clinic, The Lab, and The Bank.
The universe called her back home just in time for the pandemic in December of 2019. After dabbling in plant care with a side of marketing at a few local shops, she decided to start her own thing.
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Enter Planty of Greenery in 2023. Nicole wanted to use her over 10 years of marketing expertise for good to help the St. Louis small biz scene. But it wasn't going to be just another marketing agency, she was niche-focused. POG caters to any green or botanically inclined businesses. She's excited to be a We Are JAINE Officer, Board Member, and Marketing Chair.
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What do you love most about working in the Cannabis Industry?
​The community! Truly some great humans working in this wild world of cannabis. I'm lucky to have created too many deep-rooted connections within the industry.
Who has been the biggest influence on your career?
My mama! She's been my biggest supporter in life, especially when it comes to my career. She instilled in me at an early age that I can be anything I want, the sky is the limit -- and there's a lot of sky!​
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What is your favorite quote?
​"Life is what happens while you're busy making other plans."
-John Lennon