Bethanie had the first-to-market responsibility of directing marketing and communications for Clovr, the first vertical medical marijuana company to release its consumer products into Missouri’s marketplace. She has a decade of overall marketing experience, with the five most recent being as a cannabis marketer for seven Denver dispensaries, operating in both the medical and adult-use markets.

As a Jaine board member, Bethanie has active roles in multiple working committees, including the Advocacy, Inclusion and Diversity and Marketing and Communications Committees.